Old Mutual has continued its nationwide financial wellness campaign with an engagement in Nakuru, marking the second activation of the initiative following its launch in Thika three weeks ago.
The program brought together businesses and retail customers, offering practical tools aimed at improving financial management amid ongoing economic pressures. Participants received hands-on training and financial education covering savings, investment, debt management, and risk protection. The initiative is one of eight planned activations across the country.
Japheth Ogalloh, Managing Director of Old Mutual General Insurance, said the engagement was designed to deepen understanding of customer needs and strengthen product relevance.
“We interacted with customers and the public to spread the gospel of financial wellness. We had various engagements with partners, intermediaries, and prospective clients. The highlight was engaging Kenyans to understand their needs so that we can design products and services that meet them,” he said.
The financial wellness drive will also be rolled out in Eldoret, Kisumu, Nyeri, Meru, Machakos, and Mombasa, where Old Mutual will continue engaging financial experts, business owners, and industry stakeholders.
The initiative is informed by findings from the Old Mutual Financial Wellness Monitor 2025, which indicates that while 70 percent of Kenyans remain optimistic about their financial future, many households continue to face challenges linked to rising living costs, high debt levels, and unstable income streams.
As part of the broader campaign, Old Mutual is also rolling out the “There Will Be Signs” awareness initiative, which focuses on identifying early indicators of financial stress among individuals and businesses. The campaign will be supported by community-based engagements, including financial literacy sessions and advisory clinics aimed at promoting early intervention and improved financial decision-making.
The financial wellness drive underscores Old Mutual’s commitment to advancing financial inclusion by equipping Kenyans with practical knowledge and tools to navigate everyday financial challenges and build long-term financial stability.
